Maja Blazejewska | Reasearch & Design

LACMA Identity–Marketing

March 5, 2015  by admin  •  LACMA

In 2012 I was asked by Lorraine Wild to help her create a cohesive and fresh identity for LACMA. The goal was to build upon already existing elements that had been developed some years prior by a New York firm 2×4, such as custom made typeface. However, this time we needed a comprehensive system for print, web, marketing, and internal affairs. Here’s what I came up with and what became implemented over time. Please note that Kubrick banners had been designed by Jin Son, Caravaggio and Price banners were designed by Daniel Young, all using my street banner template.