Part of LACMA’s updated identity system in 2012 became digital screens positioned by ticket windows and throughout the museum. My role was to create initial design for them that carried information about the museum and its numerous exhibitions. The screens were created using a program called Sedna which was something I had to learn from scratch. Some slides had simple animations done in AfterEffects. Here’s a sample of how they looked. Since then Laura Bernstein has been responsible for maintenance and further creative development of the screens.