RESNICK PAVILION CAMPAIGN:A simple and bold campaign for an inauguration of the Resnick Pavilion designed by Renzo Piano, which opened in the Fall of 2010 as well as three exhibition that opened with the building.
FABRICA: An ad for Wanted Creativity which I self-initiated and posed for during my stay at FABRICA. Although I was offered a one year residency there I declined it in order to come to CalArts to do an MFA in graphic design.
all work created during my time at the brand integration group at ogilvy&mather was done under brian collins as the executive creative director and judd harner as the managing director.
Sprite: Design of a “camouflage” direction for Sprite, which influenced Sprite’s over all visual identity, ad campaign and packaging. Creative direction: Westin Bingham who became a reason why I decided to go to CalArts for my MFA. This work was recognized in 2003 by AIGA.
all work created during my time at the brand integration group at ogilvy&mather was done under brian collins as the executive creative director and judd harner as the managing director.
Coca-Cola: Design of the first faze of a new campaign for Coca-Cola. David Israel was our creative director. Design team consisted of Leigh Okies, Helena Fruehauf, myself and later Satian Pengsathapon and Iwona Waluk. What I’m showing here are my own explorations.
all work created during my time at the brand integration group at ogilvy&mather was done under brian collins as the executive creative director and judd harner as the managing director.
TIAA CREF: Logo design for Tiaa-Cref, an insurance company for educators. Team included Nathalie Hannequine and myself. We learned a lot from this project about logo design, its limitations and the fact that you should never show anything to a client unless you know how to produce it.
all work created during my time at the brand integration group at ogilvy&mather was done under brian collins as the executive creative director and judd harner as the managing director.
Motorola: Packaging design as well as creation and design of guidelines for Motorola. The team consisted of Ed Chiquitucto, Jason Ring and myself.
William Eggleston: Exhibition and marketing for William Eggleston: Democratic Camera—Photographs and Video, 1961–2008. The best complement came from Mr. Eggleston himself, who said that he had never seen his work presented in such a great way before. Curator: Edward Robinson.
Collectors Committee: is an important annual fundraiser which brings the museum big sums of money to purchase art. In 2010 the event was celebrating its 25th anniversary. Because of it I used silver foil on the covers of two catalogues, one of which showcased proposed acquisitions while the other presented purchases that had been made over the years. Besides catalogues I had also designed a letter pressed program and invitations, slides for a digital presentation, as well as separate catalogue along with exhibition graphics for an auction happening on the night the fundraiser took place.
Olmec: Colossal Masterworks of Ancient Mexico was one of the inaugural exhibitions in the new Resnick Pavilion opened in October of 2010 and designed by Renzo Piano. My 3-dimentional letters built above the title wall were directly inspired by the sculptural and masculine quality of Olmec figures. Curator: Virginia Fields.
